Also known as On-site SEO. It includes the optimization of all your website elements to make a SEO friendly site.
Technical SEO refers to the process of optimizing your website for crawling and indexing to maximize searchability.
Also known as Off-site SEO. It refers to actions taken outside of your website that enhance your rankings within search engine results pages (SERPs).
Local SEO refers to the process of optimizing your online presence to attract more business from relevant local searches.